Campaign planner tool
A tool that helps campaign planners to create new campaigns, edit the existing ones and keep a track of the ongoing campaign
Introduction & task
Content marketing is a parent brand comprising products like engagement analytics, campaigns, etc. I worked on campaigns for this particular task at hand. This is most useful for campaign planning where you can create new campaigns, edit the existing ones, and keep track of the ongoing campaign
Task: Redesign the overview page and planner tab (timeline view)
My role
Sole UI Designer
Tools
Sketch
Timeline
6 months
Year
2018
Before
No visuals & hierarchy
Poor navigation
Too much information
No Data metrics
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After
Added visuals & hierarchy
Improved navigation
Added new features
Added data metrics of messages
Timeline scroll
This was presented at the
amsterdam fest hosted by Nike
Target audience
overview across globe
This allowed the planners to get an understanding of the success of the campaign and also how to approach the future campaigns
.png)
Creating a target audience
Facebook post
